Digital marketing for better Lead Generation

The digital platforms have changed the business we do and now become an important aspect for any marketer to keep up to the customers’ requirements. These platforms are known for building well-oiled lead generation machines via Google Adwords, SEO and Social Media platforms. 

It is simple to understand that online lead generation creates new selling chances by converting new visitors to customers. Let’s have a look on quick highlights:

• Optimisation of landing page 
• Multi-channel interactions- chat and call-back options
• The event- triggered emails to follow-up for initial contact
• Focus on the Social Media platform

Looking forward to Digital marketing, this doesn’t involve long marketing or buying process or online sales. It includes transactional websites. Here the customers get engaged in initial conversion by surfing and engaging to start purchasing by adding items in the purchase basket or add the items in the wishlist for future purchase. 

A few smart ways to generate leads

• Direct engagement/ conversation with leads
• Set up Direct & Indirect marketing
• Invest in Mobile Apps and responsive websites
• Lead generation via Social Media platform
• Develop informative content and market it
• Tap your database
• Use automated marketing
• Answer questions on Quora
• Use of influencer marketing techniques
• Participation in forums

These are a handful of strategies that we have included in this article, whichever you choose for the first time to experiment with ensuring that it is done in the right way. With right in-depth understanding, strategizing and implementing digital marketing campaigns in order to move to the target audiences is the motto. We at Vainavi Technologies can help you with lead generation activity through SEO, Social media platform and paid marketing

Why Social Media Marketing is essential for your business?

Simple - Your business needs a digital presence and Social media marketing is the best platform to start with. This SM is now an essential aspect of digital marketing providing incredible benefits by helping to reach the target audiences globally. It doesn’t matter at all whether you are a small or big business owner. Important here is to increase your brand awareness and boost sales and leads through media platforms.

Here are a few reasons, why you should avail Social Media Marketing

·         Improve brand awareness - Through Social media, this can be achieved. The most profitable and stress-free platform helps increases business visibility.

·         Cost-effective- Creating an account and signing up for most of the platform is free. If you are willing to start with a paid campaign let’s say on Facebook then, you can start with a small amount and then increase the cost accordingly. So, by investing little time and money, you can increase the conversation and generate sales accordingly.

·         Engaging Customers: This is a good platform to engage your customers by introducing new trends of products. With the help of these platforms, you can get a clear picture of what your customers looking for in the market.

·         Improved brand loyalty: With Social Media presence, it is easier for your customers to get in touch with you at any point in time. So, here customer loyalty and satisfaction go hand in hand. This also helps to engage with your customers and start developing the bond with them.

Few more points that we can include - marketplace awareness, customer satisfaction, increase traffic, enhanced SEO ranking, more brand authority can be gained through these platforms. At this point, we can't deny that social media has many benefits for start-ups as well as established brands globally. By applying the right social media strategies, you can gain better growth in business. For more information on SM, get in touch with Vainavi Technologies.

What’s App – New Digital Marketing Tool

Whatsapp is now a new sophisticated digital marketing tool and proliferation of the capacities of devices accessing the digital media at any given time led to growth and an increase in ROI.

Living in the techno-savvy world, we constantly touch digital platforms and that is why digital marketing have almost taken over the traditional marketing methods and manners. For the extinction of traditional marketing, new tools like Whatsapp, social media platforms are widely used for marketing and targeting audiences looking for the right product. As the new digital marketing tool, it is now easy to send messages by using the Bulk Whatsapp Marketing technique.

Why should you use Whatsapp for business or marketing?

•    The best reason to use this tool for business is that many of your customers are already using

•    Most businesses are willing to engage in this activity which helps to promote, sell the products

•    Incredible customer engagement through Whatsapp messages

•    Majority of sharing takes place online through private channels messaging apps

Whatsapp API

For any kind of business- small, medium or large, the WhatsApp API enhances your communication with customer globally. Whatsapp API integration with your account and your existing systems and solutions, making easy to push alerts, notifications, status, new product launch or transaction updates. Created for business, it is a fast, secure and reliable way to reach the target audiences all over the world.

Being in its infant stage, it assures to deliver a secure and spam free platform for the users interacting with the business world. It gives users or customers freedom to accurate the type of communication they want to subscribe to.

If you looking for Whatsapp API integration services and solutions to enhance your business and take to next level, then do get in touch with us at vivek@vainavitechnologies.com

2020 Digital Marketing Trends to Market Your Business

As 2019 started, SEO executives are busy in improving digital marketing plans for the year ahead. This process encompasses SEO, Social media, Content Marketing, PPC and much more observing the remarkable drift. As an SEO Agency, Vainavi Technologies, Nashik would like to share list digital marketing trends that are evolving in the current situation and there is a need to use them according.

Here are key trends to be used in 2020

·         Integrating Artificial Intelligence Technologies

·         Interactive Chatbots

·         Voice Search or Smart speakers

·         Influencer Marketing

·         Personalised Marketing

·         Incorporate Video Marketing

·         Integrate Social Messaging Apps

·         Capture Customers’ Micro- Moments

·         Visual Search or Search by Image of any product

·         Creating a story section in Social Media

For better customer experience, implementing personalization and automation with AI-powered technology will not help to stay ahead in the market but also enhance the conversions rates in this year. To get a better customised and conversational website for your business that showcases your products and services in the best manner, then get in touch with Vainavi Technologies, Website design company in Nashik.